Two Way specialises in the bespoke development of interactive enhanced TV applications. We build a specific application to the requirements of a particular program or by using an existing library of interactive applications. These applications can include features such as interactive chat & voting, TV game shows interaction, sports fantasy games and interactive trivia or puzzle games.

Participation television enables channels and production companies to invite their viewers to take part in game shows, play branded interactive games, participate in broadcast sporting events, view different video content and generally interact with their channel.

By pressing the 'red button' a viewer downloads an application into their Set Top Box and can then participate with the broadcast program. This may include: 'guessing along' with contestants in a quiz show, switching to extra video content, voting; sending chat messages, or playing an interactive game. As an example, Two Way recently developed and deployed an application in conjunction with FOXTEL & Fox8 which allowed viewers the ability to chat and comment on the action in hit TV show, Australia's Next Top Model.

Enhanced TV services offer a new and exciting form of interactive television entertainment intended to leverage the popularity of scheduled television programmes to create a full range of interactive entertainment and play-along opportunities.

With our experienced staff and successful technology, Two Way is eminently suited to provide the best interactive treatment available.

Examples of applications we have successfully built and deployed include: UKTV's Supernova, Frasier Marathon, Music Max Trivia, Transformers Game, Australia's Next Top Model Chat Application, Music Max Chat Application, Multi-Channel video switching for Sky Racing etc.