Two Way's Simcast (SMS to TV) platform offers broadcasters a single platform on which to run a wide variety of compelling mobile propositions in broadcast. It enables stunning 3D graphics and high quality animations all controlled in real time by the viewer's responses at home!

The platform offers full integration with a range of automation systems, and management tools which can be shipped with library of existing applications, and customer billing straight out of the box.

At Two Way we have taken a completely fresh and innovative approach to building our text to TV services. We have designed a system specifically for mobile to broadcast interaction from the ground up, but we are creating content - the applications - based on a decade of understanding how consumers like to interact with their TV screens.

The traditional approach for mobile to broadcast solutions has been to "mix and match" different systems hoping that they will all work together on the night. Two Way's system - The Simcast platform - is fundamentally different.

Simcast features:

Stunning 3D graphics rendered at a smooth 50 frames per second. For over 10 years people have become accustomed to high quality 3D graphics and animation from their television and now expect it as default - and Simcast delivers;

Presenter led interaction: as well as supporting full screen standalone or overlay applications, the system includes tools allowing on-screen presenters to control the action, or give immediate feedback to the viewers who are participating at home - undoubtedly the most powerful way of generating more and more interaction;

Straight forward editorial quality control: a full range of moderation and editorial tools so while the viewers may be creating the content the broadcaster always remains in ultimate control;

Rapid reskinning: Simcast's applications can be supplied with a GUI that allows art directors to change the look and feel of the application instantly - keeping the service constantly fresh;

No operational overhead: the platform interfaces directly into a range of broadcast automation systems, enabling playout centres to control their text to TV services without changing their workflow processes at all;

A huge variety of applications: there is an existing and growing catalogue of applications covering every genre from simple chat services through to full screen PC quality arcade games and new games can also be created to order.

Catalogue applications are available "off the shelf" and all are fully re-skinnable. This enables a broadcaster to deploy a new service quickly and efficiently generating on-air interaction in the shortest possible timeframe representing highly flexible yet extremely straightforward revenue-generating opportunities for broadcasters. If you are looking for something more specific, just ask!