Two Way has developed and deployed world leading interactive wagering and sports betting applications that enables broadcasters to enhance the viewers' racing and sports telecast experience with live interactive betting services. game statistics, and multiple camera views and audio streams delivered direct to the TV.

The application enables broadcasters and betting agencies to fine-tune interactive betting content and sports statistics so that it perfectly complements video broadcast, and maximizes synergies between vision and transaction. The racing application is the most advanced of its kind for the following technical reasons: real time synchronization, single backend server solutions for multiple digital platforms, compression algorithms to handle large amounts of race data, a back end system that is secure and scalable to multiple broadcasters and a system that is designed and developed for the most complex and demanding racing environments.

The interactive application can be provided as a standalone application or sit along side the live Racing and Sports Channels pictures and sound to allow account holders/viewers to use their television to access and place bets on the latest racing and sporting events from anywhere round the world. The interface provides the user with a quarter screen television display, along with comprehensive racing information, up to date odds, detailed form, various betting options, completed results on all races, on-screen help guides and up to the minute account information.

An example of an interactive wagering application deployed by Two Way can be seen on Sky TV in New Zealand. The "SKYBET" service was launched in conjunction with Sky TV and the New Zealand Racing Board and has been operational for a number of years.

Two Way has also developed an enhanced play for fun PlayLive Sports prediction product available for iTV and mobile phones. Simply downloading the application to your TV or mobile phone viewers can make predictions on any live sporting event to earn points and compete against other armchair experts for prizes. This product provides a sport channel a unique way of engaging its viewers and allowing them to participate with live sporting broadcasts.