Two Way has developed and deployed world-leading interactive wagering and sports betting applications across numerous platforms. These applications enable broadcasters to enhance the viewers' racing and sports telecast experience, with live interactive betting services, game statistics, form guides, multiple channels and audio streams delivered direct to the TV.

The applications enable broadcasters and betting agencies to fine-tune interactive betting content and sports statistics to perfectly complement video broadcast, and maximizes synergies between vision and transaction. The interactive racing application is the most advanced of its kind for the following technical reasons: real time synchronization, single backend server solutions for multiple digital platforms, compression algorithms to handle large amounts of race data, secure and scalable back end systems for multiple broadcasters and, a system that is designed and developed for the most complex and demanding racing environments.

The interactive application can be provided as a standalone application, or as one that sits alongside the live Racing and Sports Channels pictures and sound, allowing account holders/viewers to use their television to access and place bets on the latest racing and sporting events from anywhere round the world. The interface provides the user with a quarter screen television display, along with comprehensive racing information, up-to-date odds, detailed form, various betting options, completed results on all races, on-screen help guides and up to the minute account information.

An example of an interactive wagering application deployed by Two Way can be seen on Sky Racing in Australia (known as TAB ACTIVE) or Sky TV in New Zealand (known as SKYBET).

Two Way has also developed an enhanced play-for-fun PlayLive Sports prediction product available for iTV and mobile phones. By simply downloading the application to TV or mobile phone, viewers can make predictions on any live sporting event to earn points and compete against other armchair experts for prizes. This product provides a sport channel operator with a unique way of engaging its viewers by allowing them to participate with live sporting broadcasts.